4 Sales Prospecting Email Templates That Get Results (With Examples)
Crafting effective sales prospecting emails is crucial for initiating meaningful conversations with potential customers. To help you excel in your outreach efforts, we have curated four proven sales prospecting email templates shared by industry experts. Let's explore these templates, which have garnered positive responses, and see how you can apply them to enhance your prospecting strategy.
In this blog post, we’ll share 4 templates created that get results. These templates come from top sales leaders in the industry and are proven to get responses.
1. Mike Gallardo's Template
Mike Gallardo is a Senior Sales Director at Deel. He consistently posts great content on LinkedIn. He recently shared this cold email template in a LinkedIn post. Be sure to give him a follow and support his content! Here’s his example for
Hey Mike,
Saw that your team grew 20% in the past 6 months. As your team scales, we hear that quota and commission audits become a problem.
We're helping companies like Deel automate their process, so reps can spend more time selling.
Open to learning how?
Best regards,
[Your Name]
Why we like this template: This email provides a highly relevant and relevant first sentence which acts as a hook. And right after that it touches on a common problem, followed by the benefits of how they help. All of this is packed into a short and compact email.
Bonus: You could even adjust the first line of this email to be more specific "saw your team grew 20% in the past 6 months with the additions of Person A and Person B."
2. Will Allred's Template (for when you know a prospect is using a competitor)
Will Allred, COO at Lavender, recently shared this framework in a LinkedIn post. This template is for when you know a prospect is using a competitor. We highly suggest you read the full post, but here’s how the framework looks.
Hey Will,
Saw you're using Drift for chat. How are you liking it?
I know their product is killer for lead gen. However, most of their customers switch to us because they need more functionality for customer support. Could you see chat playing a factor in reducing churn?
Let's discuss how our solution can empower your customer support team and contribute to reducing churn at [Prospect's Company]. Are you available for a conversation?
Best regards,
[Your Name]
Why we like this template: This is a highly targeted email. It’s easy to stand out from the other sales emails in your prospect’s inbox because it’s highly relevant to them. Additionally, it’s an email written at a low reading level, which data suggests gets higher response rates.
3. Josh Braun's Example
Josh recently shared this example in a LinkedIn post. In his post, Josh emphasizes how important it is to “write with an eraser”, meaning that short and clear messages often are better received than long, jargon-filled messages. Check out his framework below:
Lisa,
Noticed you're working with Aetna, ADP, and Siemens which suggests net 60 or 90 terms.
Small business owners use X to get invoices paid early so they can have access to capital. No loans, factors, paperwork.
Think this might help?
Best regards,
[Your Name]
Why we like this template: This templates provides relevance in the first line and a clear value proposition. It’s a conversational email that isn’t overly salesy.
4. The SDR Newsletter's Example
In this example, imagine we're selling software to an e-commerce company to help them with their pay-per-click advertising.
Bob,
Noticed you're running PPC ads on Amazon (like on ACME smart watches).
Other companies we speak with say that rising advertising costs on Amazon are a major headache.
We helped another watch company lower Amazon advertising costs 20% using a simple AI program.
Worth a conversation?
Best regards,
[Your Name]
Why we like this template: This email template is easily customizable in the first sentence, which is where your prospects decide if they will keep reading. Beyond that, it provides a clear pain point, social proof relevant to solving the problem, and an interest-based CTA.
Conclusion
Writing effective sales emails is all about creating relevant and clear messaging. To summarize, we recommend you use templates that are short, clear, use interest based CTAs, and are easily customizable.
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