How to Land an SDR Job in Tech
Landing an SDR role can be a daunting task if you don’t know where to start. In this article, we’ll outline some actionable tactics (with examples) and share how to break into an SDR role in the tech world. A few things to know about the SDR role before you start:
It’s tough. If you aren’t comfortable with getting ignored and people telling you no, then you may not enjoy this type of position
It’s a numbers game. Treat your interview process the same way. Not hearing back? Keep at it! It’s all about that one ‘yes’
There are a significant amount of acronyms. Take a look at this article if you are confused by any of them
Bootcamps can be a good starting place, but only if it’s free. Don’t get tricked into paying for an SDR bootcamp.
Let’s start!
Take Action
In order to become an SDR, you have to be an SDR. If you blindly apply to jobs on LinkedIn, it’s unlikely that you will hear much back. So what should you do instead?
First, identify which companies you would like to apply to and make a list. We recommend you take a look at a site like RepVue to determine if the company/industry is a fit. Examine all of the factors: base salary, OTE, interview process, tech stack, percent of the team achieving quota, etc.
From there, use LinkedIn to find the leaders of those sales teams. Here are some titles to look out for:
SDR Manager
Director of Sales Development
VP of Sales
There are a few variations of these titles, but in general, those are the most important people to reach out to.
Use a tool such as Lusha or Seamless.ai (many of these data providers have a free tier) to find their phone numbers. Call them and use a similar script to this:
“Hi (first name) - My name is Bob. I came across (company)’s LinkedIn post regarding how their hiring another SDR for your team. I think I’d be a great fit for this. Can I take a minute to tell you why?”
From there, it’s important to demonstrate that you’ve done your research. Understand the problem that the company solves, find out what department buys their product, and read the full job posting.
The most important part in all of this is to be authentic and relate your past experiences to this open position. Don’t make it sound like you are reading off of a script! Be authentic and be confident.
2. Optimize Your LinkedIn Profile
Picture this. Two candidates. One has an entirely filled-out LinkedIn profile with a list of all their achievements and experiences. The other one has a single job title listed with no accomplishments and no profile picture. Which one do you think hiring managers will take the time to read?
While LinkedIn may not be used as much in other industries, it’s a staple in the tech sales world. This means it’s important to fill out your LinkedIn profile as much as possible. The best part is, unlike a traditional resume, you don’t have any length limitations. Write as much as possible!
3. Create a Brag Book
The job market is tough right now, the need to stand out is more important than ever. One of the easiest ways to stand out from all the other applicants is to create a brag book.
What’s the difference between a brag book and a resume? A resume tells the hiring manager what you accomplished, a brag book tells them how you accomplished it.
A brag book includes examples of your cold call script, mock cold call recordings, sample cold emails, how you handle objections, and everything else that shows you are capable of doing the job. Here’s an example!
Want to create your own? We highly suggest you create your own with a tool called PitchFolio (check it out by clicking here).
4. Connect with Other SDRs on LinkedIn
Another great way to open up doors is to connect with other SDRs on LinkedIn. Specifically, try to look for other SDRs who broke into tech from other industries. Ask them about their experience and what they would recommend you to do.
In general, SDRs love to help other SDRs. Let them help you! Ask them for advice and learn about their experiences. Use their tactics!
And lastly, if you’ve built enough rapport with them, don’t be afraid to ask for a referral.
5. Let People Know You Are Looking
It’s much easier to break into an SDR role when people know who you are and what you are looking to do. So how can we increase our exposure? The answer: LinkedIn.
By design, LinkedIn is a great place to build your brand and increase name recognition. The way the algorithm works, it builds on itself. For example, if Bob Smith likes your post, Bob Smith’s connections will be able to see your post. It’s free advertising!
Max out your connection requests each week and engage with content on LinkedIn. Comment, like, ask questions - anything to engage with other salespeople!
Next, start posting on LinkedIn! Need a few topics to post about?
Read an article or listen to a podcast about the SDR role. Then share your thoughts. Here’s a great podcast to start with!
Share your experiences during the interview process. What do you think went well? Where did you struggle? Ask your connections what advice they would give you
Create a list of the top 3 things you’ve learned on your job search
The most important part is to be authentic and be yourself. Nobody wants to work with a robotic and boring person!
6. Stay Up to Date on the Latest Trends and Tactics
Don’t show up to an interview with a sales tactic from 2015. For example, using the Re: trick in the subject line? It’s not unique anymore. Don’t use it!
So how can you stay up to date on the latest and greatest sales tactics? Read articles, newsletters, LinkedIn posts, and talk to your peers. The industry changes fast, so don’t be left behind as it evolves. Looking for fresh ideas?
Consider subscribing to The SDR Newsletter. We share actionable tactics, new ideas, examples, and all information related to being a successful SDR.
Conclusion
Breaking into tech sales can be a challenge. But just like the role itself, you have to be persistent and keep at it. If you need any tips and advice, feel free to reach out on LinkedIn!